Abstract

The construction of an omnimedia communication system is an era proposition based on the new communication ecology，and is the reform direction of the media industry to promote the in-depth development of media integration and cope with the challenges of the communication pattern. Annual Report on Media Development of Hebei（2023） summarizes and records the innovative practice of constructing an omnimedia communication system in Hebei media industry in 2022，focuses on key issues in the fields of news content production，mainstream public opinion guidance，media format layout，media industry operation，objectively summarizes local experience，evaluates development trends and puts forward countermeasures and suggestions. To promote the high-quality development of the media industry in Hebei Province，it provides think tank services，and provide reference for news media research.The book consists of four parts：general report，topical reports，special reports and practice reports. The general report points out that in 2022，the media industry in Hebei Province will continue to deepen the integration mechanism，strengthen the new media communication matrix，deepen the vertical fields，and enhance the communication power and influence of mainstream public opinion. The construction of an omnimedia communication system is a systematic project，which not only promotes deep integration of the media at the provincial，municipal and county levels，but also jumps out of the original media thinking frame and functional limitations，connects information，services，industry and other resources，restores and creates a new relationship chain linking users，firmly changes the direction of digital intelligence，and creates a new ecology of cross-industry digital media. The topical reports put forward that key media industries in Hebei Province，such as newspaper industry，radio and television，mainstream new media，books and periodicals，film and television，and advertising，should connect with the country cultural digitalization strategy，innovate the omnimedia talent management mechanism，explore the diversified communication path，and create the red culture creation and communication highland. The special reports focus on practical issues such as the construction of convergence media platform，county-level convergence media center，and news release conference. They indicate that the Hebei media industry should integrate social forces to jointly strengthen mainstream public opinion，build the convergence media platform into a “digital society enabler” with intelligent network，business integration and industrial ecology，and provide basic information support and intelligent services for rural revitalization. The county-level convergence media center should create regional characteristic cultural brands，assist in cultivating cultural “new inherits”，and improve the communication effect of regional characteristic culture. The news released should respect the law of omnimedia communication and establish a mechanism for orderly interaction between the government，the public and the media. The practice reports conduct empirical researches on features of report on 2022 Beijing Olympic Games，attention to the health information of college students and the problem of information disability of the elderly in rural areas.