Abstract

The year 2021 marks the centenary of the founding of the Communist Party of China and the first year of the “14th Five-Year Plan”. It is a milestone in the history of the party and the country. This book comprehensively records the innovative practices of Hebei’s media industry in the face of new situations，new missions，and new requirements in 2021，focusing on the highlights，hot spots，and difficult issues in the process of in-depth media integration，and objectively summarizes achievements and experiences，deeply analyze obstacles and deficiencies，draw on advanced experience，and put forward countermeasures and suggestions，in order to provide theoretical reference and think tank services for promoting the high-quality development of Hebei media industry.The book consists of four parts：general report，topical reports，special reports，and survey reports. The general report systematically sorts out the status quo and characteristics of the development of the media industry in Hebei Province in 2021，and focuses on analyzing the specific practices of the media industry in Hebei Province in terms of quality production，talent management，construction of all-media communication projects，and profit models，and discusses the process of media in-depth integration. The main obstacles faced in the process，actively learn from advanced experience at home and abroad，and put forward countermeasures and suggestions from the aspects of enhancing Internet thinking，promoting intelligent integration of mobile terminals，building an all-media talent team，exploring industrial operation paths，and optimizing local and municipal media management. The topical reports deeply analyze the current situation and characteristics of key media industries such as newspapers，radio and television，new media，books and periodicals，film and TV，and advertising in Hebei Province in 2021，predicts future development trends and puts forward specific suggestions. The special reports focuse on major practical issues in the media industry in Hebei Province，such as mainstream media convergence，county-level integration of media，theme reports of the centenary of the founding of the party，communication innovation of mainstream media during the “Extra Test” of the COVID-19 pandemic，annual network public opinion，government affairs microblogs，content supply side reform，and flexible self-media governance，and conducts in-depth research and interpretation，and put forward countermeasures and suggestions based on the actual situation. The survey reports conducts in-depth investigations and empirical countermeasures research on the specific dissemination of the Hebei learning platform of “Learning Power”，the all-media dissemination of red cultural resources in Hebei Province，the application of college students’ social media，and COVID-19 emergency science popularization.